Importance of online presence and advertising

[PunterKing]

Wellcum is not only doing Social Media to keep the people interested, there is much more to their overall strategy. They are commited and determined which is what they got on the rest of the competition in the FKK market. They are relentless, they don't stop and strive to improve. True that others can copy it but they won't usually because they run out of gas somewhere along the track. Many things (not all of them) that Wellcum has been doing is no different than what GT was doing years ago. GT also had a calendar with naked girls from the club. That was long before Wellcum existed but they then stopped and decided to not put effort any longer into those things. Those things do matter, though.

Of course they matter. I don't know the real reason but I think GT stopped the calendar and other reputation-maintenance things because they were already succesful. I almost wrote "succesful enough" but what is considered enough? A business should continously improve its services, or there will be a younger, better or agressive competitor on the market who does it better.

I read an article on Sex Vienna blog last year, with title Is FKK Club Funpalast responsible for the decline in quality of Austrian Saunaclubs? The writer mentioned the situation when GT realised the pressure of FP's lowered prices as well as the facts, that Wellcum became a magnet for girls. I was wondering why GT did not reacted with mass social media and other campaigns/presence? By now GT would have well working social media channels.